Alex

FOUNDER | HEAD COACH

MEET ALEX

Alex’s love for health and fitness began on the rugby field, where his journey into strength and conditioning first took shape. At just 16, Alex made the bold move to London to pursue a professional rugby career with the London Broncos and other teams. It was under the guidance of the first team’s strength and conditioning coaches that he discovered a true passion for training — not just for rugby, but as a way of life.

When his rugby career came to an end, Alex knew he wanted to make fitness his full-time focus (or as he likes to call it, "adult PE"). Starting out was far from glamorous — working night shifts and heading straight to the gym with no clients in sight — but he persevered. Over the years, Alex has worn many hats: from helping launch a brand-new gym that’s still thriving, to expanding the success of an established one, and even managing a small-group personal training facility.

Fast-forward over a decade and Alex is still as passionate as ever, ready to help others on their fitness journeys. Whether you're stepping into the gym for the first time or chasing a new PB, his goal is to make your training both effective and enjoyable.